Every brand wants to sound human online. The problem is that most are performing personality instead of having one.

Distribution was always the real game. It just didn't have a LinkedIn hashtag when predominantly women were doing it.

You know you should be posting. You know what it costs you not to. You still can't make yourself press the button. This is why.

You have an audience. You still feel alone. And that's not a coincidence.

The internet didn't just make effort invisible. It made it embarrassing.

Some families pass down money. Others pass down patterns. Most pass down both without knowing.